Bringing the ANYDAY brand to life.


  • Client: John Lewis & Partners
  • Location: National Rollout
  • Year Completed: 2021


Whittle have been working in partnership with JLP for over 30 years, delivering roll outs, refurbishments and fit out projects Nationwide.

Our wealth of knowledge comes from over two decades of experience working with the brand and its people.

We have a skilled team that are dedicated to delivering our John Lewis projects.

Consistency and familiarity are our unique selling points, and we are proud to have long standing staff member Jon Urch who has been with us from the start, managing the John Lewis account.

Jon’s knowledge paired with our skilled designers and craftsmen gives us a dynamic team ready to bring the JLP vision to life.

We have extensive experience fabricating stunning specialist interiors and have worked alongside most of the country’s leading fit out contractors and design teams to deliver places for people that offer quality, value and sustainability – improving working and living environments and building communities.

Any Day – The Brief ‘Project Canvas’

Whittle were initially appointed to support the design development and prototyping of the store installations to support the marketing and promotion of the ANYDAY launch across JLP stores.

The ANYDAY concept is a competitively priced own brand homewares range developed to appeal to a broader, price conscience group of shoppers. With ANYDAY JLP are reaffirming one of their founding principles in their commitment to offering value for money.

  • Design

    As principal designer on the project our design team developed the designs and prototypes of the room set designs for installation across 10 Gold sites and 30 Bronze sites.

    We manufactured life size mock-ups for the JLP design teams to view in person, check quality and brand, and to check framing and stockholding. Our design team were on hand to make tweaks to the design and modify drawings as required.

    The drawings for sign off included CAD planning blocks and Inventor 3D parts and detailed part drawings to assist with sign off and shop floor layouts.

  • Manufacture

    We were pleased to be selected to proceed with the in-house manufacture and act as the Main Contractor for the national roll out of the Gold and Bronze programmes and fulfil the presentation kit packages for installation across John Lewis stores.

  • Delivery

    Close coordination and meticulous scheduling was essential to ensure the successful delivery of our phased programme. All deliveries were booked with the stores, in some cases with strict allocated slots, for delivery and installation. Our teams delivered the Gold programme during the day and the Bronze programme during the night to ensure we could meet the deadline for when all non-essential retail opened up on April 12th following a national lockdown.

  • Sustainability

    JLP take their commitment to their customers, community and environment very seriously, looking at new ways to reduce their carbon footprint and cultivate a more sustainable way of life is a large part of their focus.

    For the new ANYDAY range JLP have focussed on quality, style, value and sustainability. They have prioritised key sustainable elements including keeping waste to a minimum with re purposing packaging and using FSC wood to ensure the highest environmental and social standards.

    By choosing Whittle Interiors as their principal designer and manufacturer JLP are partnering with a likeminded business who are committed to minimising waste and reducing our carbon impact.

    • JLP’s choice of materials included birch plywood and OSB, both of which have been selected for their durability and their eco-friendly specification.
    • Whittle have a responsibility to ensure that none of the wood we use comes from illegal logging or poorly managed forests. As a certified FSC/PEFC member we comply with the highest environmental standards, we use accredited wood and will only use timber from sustainably managed forests.
    • To complement our in-house green initiatives, we are partnering with Forest Carbon to offset any remaining emissions with the creation of new woodlands.
    • There have been no skips used, the excess woodchips and shavings from manufacturing go straight into our eco-friendly biomass burner and all waste has returned to the factory to be repurposed or donated.
    • Whittle are able to recycle, upcycle and repurpose the ANYDAY store installations, all base plinths will be re-used and many of the tables and higher plinths will be donated to local colleges and youth programmes.
  • Outcome

    With over 2400 stylish and well-designed products for eight key areas of the home that combine both style and affordability, the new ANYDAY range has been well received and selling fast!

    We look forward to working with JLP on further projects.

"We needed a supplier who could help us to design, develop and subsequently deliver a new suite of fixtures designed for a specific range of products in our shops We needed a supplier who could interpret our needs quickly, and one who was familiar with our estate and our practices - Whittle fitted the bill perfectly. Their extensive knowledge of JL really shine through, their support throughout the programme and the end product was exactly what we needed Their attention to detail was excellent, and was what we've come to expect from Whittles team."

Daryn Fortune, Partner & Manager, Shopfitting and Equipment

Interested in working with us on your next project? Call us on 01202 400 333 or email us